In general there are sceptics out there that are unsure that Small Business/Solopreneurs can succeed or that a small business can grow.
The truth is that over the past 10years more and more people are chosing Solopreneurship and Small businesses over the traditional job market. Just google Digital Nomad and you will find so much information available.
We look at how a small Business can grow. Run your business seamlessly with the following insights:
Know what your plan of Action is
Every journey has a destination and running a business is no different. Your small business can grow but needs a strategy and SMART goals will keep you accountable and on track.
SMART goals are:
Specific — Vague goals are not on the agenda. Ensure everything you do is done with a specific purpose. This will keep your marketing goals aligned with your overall business goals.
Measurable — Tracking your progress is important, especially when it comes to achieving your goals. This means your goal should be able to be measured.
Achievable — Aiming high is great, but make sure that the goals you’re setting are, in fact, within your reach as a solopreneur.
Relevant — Take a step back and look at the bigger picture. Think about your goal and how it is crucial to the betterment of your overall business operation.
Timely — Your goals will need to be actioned in a certain time frame. This will also help you review how much you could achieve in the given time even if your goals are not fully accomplished.
Have a great website
When you are looking for a new hairdresser – what do you do? You google them. Visitors trust a well designed website. If your website looks good, is user friendly and clearly explains the information they are looking for, the visitor is more likely to become a customer.
Social networks link to website, traditional ads link to website…. In todays world a small business can grow with a website. You can showcase your work in one place and make it easier for visitors to find you.
If you are uncomfortable about building your own Website, talk to us, we would love to help you
Small Businesses can grow with SEO
SEO (Search Engine Optimization) is in the long term the best way to keep visitors coming back to your website.
You can optimize your sites visibility using relevant keywords – on this page you will note I use “a Small business can grow” every now and then. This is an important part of online marketing and online business promotion.
Google does not allow keyword stuffing but used in context, keywords are an effective optimizing strategy.
There are website plugins to help you generate with information and help you rank higher. In our Web Design package all this is included so that your website will rank higher on the search engine results.
Choose your Social Media platforms
The digital world refer to this as “Omni-presence marketing”. As soon as you have your website up and running, create accounts on all relevant social platforms like Facebook Twitter, Instagram, Pinterest and Tiktok.
You can engage with your audience organically at no cost. A small business can grow with a strong online presence. Make your posts interesting so that your audience keeps coming back. Include photos, short videos, written content, blog posts and listicles. Variety is the spice of life.
Try to stick to your brand colours in your posts… this makes you easy to identify and they recognize you easier
Add your social profiles to your website.
Content marketing
There is no substitute for great content. Your audience wants information about your brand, your service, your products and topics related to your business. Where needed include a clear call to action, this may feel “pushy” but in reality your audience wants to know where to go next if they want more information.
Content can include :- Written content, audio, video, images, infographics, etc These are all great elements used in content marketing. Content marketing means that you use informative and educational content to promote your brand.
Content marketing builds your brand. People find your content, read it, find it interesting and you build their trust. People do business with people they are familiar with.
Emails, Blogs and Social media posts all form part of Content marketing. The idea is to plan your marketing so that one idea is a step up from the last idea.
If you need help with a marketing strategy we can assist.
Short videos, the ultimate in creativity
Short form videos, reels or Tiktoks are becoming more popular by the day and your marketing plan should include them
You can create content about your products or service, the more creative or entertaining the better. You can see what is trending and use some of the ideas.
Email marketing
This is so important is you want to stay in touch with your customers. Starting an email list can by daunting but you can start by offering free content in some form. Digital information like ebooks, checklists or brand giveaways – so long as they require users to enter their email address to receive the free item.
That email goes onto your subscriber list and you build an audience that has given you permission to market to them.